Colgate Plax Sensitive Mouthwash keeps you under fresh breath the whole day. Colgate Plax contains cetyl pyridinium chloride (CPC) providing your patients with 12 hour protection against bacteria and plaque. Plax fights gum problems and cleans even in the hard to reach areas. It has a great refreshing taste and gives your patients long lasting fresh breath. Colgate Plax, used in conjunction with brushing and flossing, provides a complete plaque control system. Colgate, a leading producer of oral hygiene products, enjoyed another banner year of steadily high earnings by investing heavily in emerging markets while keeping costs at a minimum. Making major inroads into India, Colgate currently occupies half the Indian oral care market and, with only a few major competitors, has more room to build its market share. Realizing the importance of innovation, Colgate continues to introduce new products, like the Colgate Sensitive Pro-Relief toothpaste to treat tooth sensitivity and Optic White regimen, a fast, convenient whitening system that features Colgate's best-selling toothpaste, Optic White.